Canada’s Quebecor will pull its ads from Facebook and Instagram

Canadian telecom and media company Quebecor said Wednesday it will pull its ads from Facebook and Instagram, following Meta’s decision to block access to news on both platforms because of a law requiring publishers to pay. news outlets, Reuters reported.

House of Commons Bill C-18, introduced in April last year, laid out rules to force companies like Meta and Alphabet-owned Google to negotiate commercial deals and pay news producers for content.

Google and Meta had warned they would block access to news articles in Canada if the legislation was passed.

Canada’s media industry has called for tighter regulation of Internet giants to allow news businesses to recoup financial losses suffered in the years when Facebook and Google gained a larger share of the online advertising market.